SEO services for small business

SEO services (when done correctly) help you increase your online visibility so you can be found and seen by more people searching for what you provide; Whether that be products, services or information.

While the main focus is improving your visibility in organic search, I often utilise other online resources to help improve your digital footprint, and generate interest around your business or brand.

To achieve the best results from SEO, I apply many skills from the following areas:

• research
• web design
• graphic design
• web development
• copywriting
• marketing
• data analysis
• reporting

Depending on what your project needs to succeed, the level of work required from each of these speciality areas will vary.

That’s why SEO is a custom solution to the problem your business wants solved.

You cannot expect to receive great results using the cookie-cutter approach that some agencies offer.

If you receive a pre-printed proposal for work from an SEO agency without them first learning about and understanding your business goals, think very carefully about handing them your money.

Your business and website are not the same as any other business’, so how can the solution to your problem be the same?

SEO services vary among different providers. Some only perform technical SEO, and others might only focus on link building.

I take a holistic approach and address as many of Google’s 200+ ranking factors as possible, to ensure your project has the best chance of success.

Every website and business is different, as are the strategies required to achieve positive results. So not every website needs or receives the same service.

To give you an idea of what your project might require, here are just some of what SEO for your business might include:

• Learning about your business goals and objectives
• Understanding your audience and how they search for what you offer
• Assessing your website’s current search posture
• Auditing your website to find issues limiting performance
• Reverse-engineering your competitors’ success
• Researching keywords and search volumes
• Creating a personalised SEO strategy
• Improving website architecture
• Reducing duplicate content and removing index bloat
• Implementing technical optimisations
• Improving page load times and reducing server load
• Optimising product and service pages
• Internal and external link optimisation
• Conversion rate optimisation
• Content optimisation
• Image optimisation
• and much more.

As you can see, SEO services can include various tasks depending on your business goals, your website’s health, your competitors, and many other factors that can influence the progress of your campaign.

These factors are also why the price for SEO services cannot be standardised, and why your business should not rely on the ready-made campaigns that many digital agencies apply to their clients’ projects.

There isn’t a simple answer to this question, as the cost for SEO services is based on your needs and your website.

Some websites only require a few technical optimisations to unlock their ability to perform well in search.

Others require long-term strategies to build authority and help them surpass their competitors to become industry leaders.

So how much you pay for SEO will depend on where your website currently sits, what you want to achieve, and how soon you want it done.

My service is based on hours. If you want faster results, I need to work more hours.

If you want to target high-volume keywords in a competitive industry, I need to spend more money on additional resources.

If your website is just starting out and you have a limited budget to spend on SEO, it’s going to take longer to see a return on your investment.

What I generally recommend is this, if your project requires a long-term strategy, you should avoid paying anything less than $1000 per month if you want to see results that will improve your business.

“$1000 every month?” you say. “That’s a week’s wages!”

Yes for some people it is. But let me ask you this, could you grow your business working only twelve weeks each year? I can.